Hello! We Are Block by Block.
We empower communities to reimagine the cities they live in, starting with the magic of Minecraft. We began in 2012 as an innovative partnership between the UN and Mojang Studios, developers of Minecraft.
For more than a decade, we’ve worked at the intersection of gaming and social impact, turning people’s dreams into reality using a video game.
Empowering Communities
Our unique approach actively engages neighborhood residents who don’t typically have a voice in public projects. They learn how to use Minecraft, a powerful tool for visualization and collaboration, to design the space that they would like to see. And then they build it.
Youth, elderly, people with disabilities, and women and girls are populations whose voices are too often ignored. In Hanoi, we engaged girls who travel miles to school every day through dangerous, poorly lit areas to design safer streets.